Importance of article marketing in search engine optimization

Article marketing, without doubt, plays a very vital role in internet marketing campaigns. Article marketing is also known as article distribution. It’s a huge industry and there are thousands of article writing firms that provide quality article writing services. Not only that these writing firms will write articles for you, but they will also submit them to various article directories. Article distribution has many benefits as compared to other SEO techniques. Some of the benefits are mentioned below:

  1. Articles backed by original and informative content can generate thousands of new visitors on daily basis.
  2. Articles are also used for brand awareness. And we all know the importance of brand awareness in today’s world.
  3. Every article carries backlinks. These backlinks are extremely beneficial for improving search engine ranking of the website.
  4. One article can be submitted to hundreds of article directories. While submitting a single article to multiple directories, it is recommended to use no follow links instead of do follow. This will avoid your website from being penalized by search engines for publishing duplicate content.
  5. It’s one of the cheapest SEO methods. Unlike other SEO techniques, article marketing doesn’t need a lot of marketing budget.
  6. Search engines will never ban your website for submitting articles as long as you use no follow links.
  7. Articles once submitted are never deleted from the directory. They stay there forever and you keep on receiving visitors.

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